Blog

By Julie Murphree, Arizona Farm Bureau Director of Strategic Communications

As we move into 2025, the “food as medicine” movement is poised to take center stage in conversations about health and wellness. The idea that what we eat can prevent, manage, or even treat chronic conditions is not new—nutrition has long been a cornerstone of well-being. However, as this trend gains momentum, it’s worth examining both its potential and its pitfalls. While food can indeed be a powerful tool for health, it’s not a panacea, and oversimplifying its role risks leading us down a problematic path.

Registered dietitian nutritionist Carrie Dennett is a leading cautionary proponent of not leaning on food too heavily to make your medical decisions.

The Rise of “Food as Medicine”

The appeal of “food as medicine” lies in its simplicity and empowerment. Who wouldn’t want to take charge of their health with every bite? Research backs this up: diets rich in whole fruits, vegetables, lean proteins, and healthy fats can reduce the risk of heart disease, diabetes, and certain cancers. In Arizona, for example, we’re fortunate to have a vibrant agricultural landscape that supports this approach. The state’s farms produce an abundance of fresh fruits and vegetables—think crisp leafy greens, juicy citrus, and nutrient-packed tomatoes—alongside healthy protein sources like beef and poultry. Incorporating these local treasures into our diets can undoubtedly contribute to a healthier lifestyle.

But as this trend accelerates, it’s being co-opted in ways that could undermine its value. Enter the food industry, which has a knack for turning good intentions into marketing gimmicks. Ultra-processed foods—think sugary cereals, packaged snacks, and ready-to-eat meals—are increasingly being fortified with vitamins, minerals, or trendy superfood powders and marketed as “healthful.” A granola bar laced with added fiber or a soda boasting vitamin C might sound like medicine on paper, but these products often come with a hefty dose of sugar, sodium, and artificial additives. Nutrient fortification doesn’t erase the downsides of ultra-processing, and slapping a “food as medicine” label on these items risks confusing consumers about what truly nourishes the body.

The Danger of Overreach

Even more concerning is the potential for “food as medicine” to be seen as a replacement for medical care. Dennett has spoken with clients who’ve skipped doctor visits or abandoned prescribed treatments, convinced that a kale smoothie or a turmeric supplement could “cure” their ailments. While nutrition plays a critical role in health, it’s not a standalone solution. Conditions like hypertension, autoimmune diseases, or cancer often require a nuanced approach that only a physician can diagnose and treat. A one-size-fits-all dietary fix simply doesn’t exist.

Dennett highlights why we need medical expertise and one of the most important perhaps are those dealing with diabetes. A balanced diet can help manage blood sugar, but without proper monitoring and medication when necessary, relying solely on food could lead to serious complications. Similarly, someone with a nutrient deficiency might benefit from targeted dietary changes, but only a medical professional can pinpoint the root cause—whether it’s poor absorption, a genetic factor, or an underlying condition. Nutrition and medicine must work hand in hand, not in opposition.

Collaboration Is Key

The real promise of “food as medicine” lies in a collaborative approach, suggests Dennett and other nutritionists. Imagine a healthcare system where dietitians, doctors, and other providers team up to create personalized plans that integrate nutrition with medical treatment.

Moving Forward in 2025

As people embrace the “food as medicine” trend in 2025, we may need to do it with eyes wide open. Arizona’s fruits, vegetables, and healthy proteins are a gift to our plates and our bodies, but they’re only part of the equation. We must resist the allure of quick fixes and flashy marketing, recognizing that true health comes from balance—not just in what we eat, but in how we integrate nutrition with expert medical care. Doctors diagnose our unique needs; food supports the journey. Together, they offer a path to wellness that’s grounded in science, not hype. Let’s make that the headline of 2025.