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Youth ages 16‐20 encouraged to create YouTube videos focused on beef to win prizes!

The Beef Checkoff launched a new video blog contest designed to engage youth in telling the beef story using the power of YouTube. Videos must be two minutes or less and will focus on one of eight beef related topics, including common beef misconceptions, cattle care, beef’s nutritional value and more.

The contest runs from March 5‐23, 2012 and is open to youth across the country. Program Manager Sarah J. Bohnenkamp said “Many students will be on spring break at some point during this three week period, so we’re hoping they choose to use some of their time away from school to put their beef knowledge and creative ideas to work!”

Tammi Didlot, President of the American National CattleWomen, Inc., the organization which manages this contest for the Beef Checkoff, is excited about leveraging YouTube video messages to engage consumers and youth in the beef story. “The videos submitted for this contest will help to build a diverse, online library of videos directly linked to beef topics consumers are asking about. We’re thrilled to incent youth who are passionate about beef to tell the amazing story about how the beef community provides safe and nutritious beef.”

The grand prize winner of the video blog contest will receive $750 cash and a trip to an annual Cattle Industry Convention. Second prize will receive $250 and third prize will walk away with $100.  Click here for official contest rules.

Contact Telling the Beef Story Manager, Sarah J. Bohnenkamp at 303‐850‐3440 or by email for additional information.